Twitch is the most popular game streaming service in the United States. Currently, there is no real competition for Twitch. However, not having any real competition, at least for the time being, is not a real reason to not improve.
Twitch keeps growing; it keeps upgrading itself, challenging itself to be better tomorrow than it was yesterday. It wants to connect streamers to viewers and to make watching a streamer an interactive process.
When a headshot is scored, when another tower falls, when a legendary is top-decked, Twitch wants streamers to know that people are not just watching but that they are cheering for them.
Athletic sports have cheering crowds, and any athlete can testify that having the crowd cheer them on is one of the most thrilling things to happen to them.
Twitch cannot bring the crowd to a streamer’s house, but it can bring the cheers starting today. “Cheering” is still in beta for now but users can trust that it works and can go ahead and use it whenever they feel motivated.
Users can now buy cheers with a new form of Twitch currency, simply called “bits.”
The current transaction rate for the United States allows users to purchase 100 bits for $1.40. Once a user has purchased enough bits, they can spend them in Twitch chat on cheers.
All viewers will have to do is type “cheerX” where X is a number smaller or equal to their total bits. The Twitch chat will then display an animated emote with the number of bits spent instead of the text. The more bits invested in the cheer, the larger the cheer animation will end up being.
Currently, the biggest Cheer seems to be capped at 10,000 bits. Although it is quite beautiful, not many viewers will be able to afford to splurge $1,400 for just one emote, although it is bound to show up. After all, streamers have received live donations of tens of thousands of dollars on stream.
Cheering on a streamer will also increase their revenue but the actual numbers have yet to be disclosed. Based on the value, it is most likely that streamers will be receiving $1 for each 100 bits.
During the beta, Twitch has selected only a few streamers and enabled cheering in their chats. Once enough feedback is given and enough data is gathered, the necessary tweaks will be made and all streamers will be cheered on to our heart’s delight.
Once the new animated emotes leave beta, which Twitch streamer will you be cheering for?