The latest sales report from Apple revealed that the App store had record-breaking sales these holidays. In the period between December 20th and January 3rd, the app sales surpassed $1.1 billion. Also, the day with the highest sales ever for the App store was the first day of the year, with a $144 million sales figure. The apps were purchased for the iPads, iPhones, Apple Watches, Apple TVs and for the Mac devices.
Las year Apple has been very active on the market, having more than 1.5 million apps available to download in June 2015. Last year has also been the year of the new Apple TV and Apple watch. As the two new devices were released, apps were created especially for them and so the Apple Store expanded more. According to Eddy Cue, apps improve greatly the TV experience and they could be the future of TV.
In 2015, the App Store made $20 billion, with gaming and subscriptions app being the most sold. The top game apps included Minecraft, Clash of Clans, Game of War and Monster Strike. The top messaging apps were WeChat, Facebook Messenger and Snapchat. The top subscription apps last year were Hulu, Match and Netflix.
With this extremely good news for Apple, their reasons for celebration didn’t stop when ours did. The App Store was launched seven years ago, in 2008 and has proven to be one of the best launched of Apple so far. Since it was launched, the store managed to have an impressive sales figure of $40 billion. What is more impressive is that in 2015, one third of the total sum was gained, promising an even greater future for the App store.
Apple is slowly becoming a big job provider, with 1.9 million people working in the United States for the company, of which 1.4 million are IT experts and app developers. In China, Apple offered 1.4 million jobs and 1.2 million in Europe.
The experts predict that the sales for the iPhones are going to decrease in 2016, which was until now the biggest source of the company’s profits, has the people from Apple worried. The App Store not only has had consistent sales, has also grown a lot lately. Also, as the App store had record-breaking sales these holidays, could ease the worry of the Apple experts. As the senior vice president of worldwide marketing, Phil Schiller is now managing the App Store, we expect great apps in 2016.
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