It is no secret that Spotify and Apple Music are in the spotlight right now when it comes to music streaming services, but Amazon want to up their game a little. A little hard, so you might want to keep an eye on them. With the release of Prime Music, Amazon wants to compete with the two music giants for that number one spot.
Amazon’s Prime Music was released one year ago in the US and it allows you to do as you please with your music: you can listen, download and stream according to your desire. No extra payments, no interrupting ads. It’s just you and your music. It’s quite a deal because it offers you so much freedom and it is focused on the quality of the experience, something that really takes a long time to deal with appropriately.
Prime Music has that competitive edge when it comes to pricing. While Spotify and Apple Music hold the market with a service that costs £120 per year, Prime Music steps in with a mild £79 per year, covering a wide set of disadvantages. Spotify, for example, also includes ads in its design which might or might not be desired by its users. Apple Music includes a family subscription that costs up to £180 per year, a price that you would be willing to accept when your family would be involved.
So it would be safe to assume that Prime Music is the ideal matchup right? But it does have its own weaknesses as well. The amount of songs and artists at your disposal on Prime Music are considerably lower than on Spotify and Apple Music, which both have a range of about 30 million tracks each. There might also be some artists that you enjoy a lot but will not find in Prime Music such as: One Direction, Kanye West, Madonna or Bob Dylan.
The key is looking at the bigger picture though: Prime might not have everything it wants at this very moment, but it definitely has everything it needs: a good number of dedicated customers, a wide range of music and an appealing price. It has all the advantages and it is set for a successful outcome. Now that the stage is all set, it just needs to wait and reap what it has sown.
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