On Sunday, July 12th, 2015, Amazon had its first ever Prime Day. The event catered exclusively to Amazon Prime clients, and it featured discounts on many products. When initially announced, Amazon openly stated that they did not know if Prime Day was going to become a yearly tradition or if it would be a one-time event.
Amazon Prime Trial Registrations were at their all time highest. Amazon chose to not disclose any numbers, but they did say that they had over ten times more Amazon Prime Trial Registrations than they initially anticipated.
In regards to the sales numbers, themselves Amazon declared that Prime Day saw more sales than the previous Black Friday.The Internet, however, did not receive the selection with too much enthusiasm and throughout the day Facebook and Twitter exploded with complaints about the too few number of products put on discount.
Since Amazon’s initial expectations had been met ten times over, Prime Day returns on Tuesday, July 12th, 2016. Amazon said that they have been listening to a lot of feedback and that they have been making efforts to put as much of it into play.
Amazon Prime Day 2: The Primening
Amazon said that this would be their biggest event to date. Even skeptics got a little bit hyped.
Since it is still called Prime Day, Amazon users will still be required to have Amazon Prime membership. The membership costs $100 per year, however, any user can register for a 30-day trial period beforehand which will give them full membership benefits. An active credit or debit card does need to be linked to the account, but it will not be charged for the registration.
Users who used their 30-day trial last year will have to either get a full membership, get just one month of membership since that is now an option, or just make a new user and register with for the 30-day trial period like that. For the latter option, another debit or credit card will be required.
On July 12th, Amazon Prime users in the United States, United Kingdom, Austria, Belgium, Canada, France, Germany, Italy, Japan, and Spain will be able to browse through all the deals that Prime Day features.
It is worth mentioning that Amazon planned flash sales for the United States with a refresh time between them as short as five minutes. Midnight Pacific Time will be the start of Prime Day in the US.
Photograph Courtesy of Wikipedia.