MasterCard invites users to put that front-facing camera and selfies to good work by aiming at changing its current SecureCode verification system to face recognition.
Currently, whenever an online purchase is drawing to a close, a screen prompts the entering of a password under the SecureCode verification system. Passwords seem to become increasingly outdated due to how easy it is for users to forget them.
Other reasons that prompt MasterCard to shift from password authentication to face recognition are linked to security concerns. User-generated passwords are susceptible to cyber attacks that result in banking data breach, password stealing and identity theft, despite companies’ best intention.
Password storage has proven times and again a risky task. With a face recognition authentication system in place, MasterCard believes the situation could noticeably improve. Therefore, users just need to snap a selfie with every online purchase as run it through the face recognition system for successful authentication and transaction.
Instead of typing a password in the SecureCode field, MasterCard proposed that a selfie becomes the ultimate means of identity verification when held up at a check-out point.
How would the system work? According to MasterCard, users must send one photo that will be stored in a database as a code string that is unreconstructable should it fall in the wrong hands. Then, with every purchase, a new photo would be sent.
Biometrics, a key factor in face recognition technology are employed to determine the compatibility of the photos. If the code strings match, the verification and authentication processes are complete, as is the purchase.
Certainly, there are concerns that face recognition is prone to hacking or identity theft as well. However, MasterCard holds that one more factor should keep users safe. An ill-intended person showing a photo of another person connected to a certain bank account number stands no chance of completing the purchase.
MasterCard added an extra security feature that requires users to blink once while they snap the selfie. If the blink isn’t detected, the photo is not accepted.
Ajay Bhalla, MasterCard executive declared for CNN Money:
“We want to identify people for who they are, not what they remember. We have too many passwords to remember and this creates extra problems for consumers and businesses. The new generation, which is into selfies…I think they’ll find it cool. They’ll embrace this.”
The switch from SecureCode to facial recognition proposed by MasterCard will gradually roll out. Currently, it is developing in a pilot program comprising 500 MasterCard users.
Partners of MasterCard that fully support the switch include smartphone manufacturers Samsung, Apple, Microsoft, Google and BlackBerry.
Image Source: newlaunches.com