As Christmas is almost upon us, people are busy trying to buy the perfect Christmas gift for their loved ones. However, psychologists believe that what the buyer considers to be the perfect Christmas gift is not necessarily perceived as such by the giftee.
Perspective is crucial when shopping for presents, or at least that is what experts believe. According to a team of psychologists from Carnegie Mellon University, the perfect Christmas gift is a combination of the gifter’s desire to woe the giftee and the utility of the present for the person receiving it.
People give presents for two major reasons: tradition and the desire to strengthen relationships with the people around them. The latter is fueled by the want to make the giftee believe that the gifter invested a lot of effort into the present.
However, the person receiving the gift may not be as impressed by a flashy present. According to researchers, giftees appreciate utility more than flashiness, or even expensiveness.
For example, if your sister-in-law is passionate about painting, the best gift idea would be a set of professional brushes, or colors. It may not be as flashy as another Van Gogh complete works album, but it will be highly appreciated.
Vouchers or gift cards were found to be among the most appreciated gifts because, while they might appear very impersonal, they tend to the needs of the giftee, basically offering a free shopping session.
On the other hand, the flashy seasonal gifts like the generic ugly Christmas sweater that can only be worn on a handful of occasions, antiques, Christmas-related presents, or other objects that cannot be used in the long term are not considered ideal presents.
Experts advise shoppers to focus more on utility and give a gift that will come in handy at a certain point. Cookware, art supplies, shaving sets, or even socks are better gifts than a decorative vase or a reindeer hat.
According to psychologists, gifters should first think about what they would like to receive. Is that antique clock a better present than a jogging suit? It may look more expensive and as if the buyer invested more effort into finding the perfect Christmas present.
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