If I told you that in the future your cursor will be able to read your emotions, you wouldn’t believe me, or maybe you would due to all these new discoveries.
A study conducted at the University of Brigham Young did a study to see if this would be possible, realizing three different experiments. The researchers found out that feelings can be tracked by the movements of the mouse, especially the negative ones.
The explanation is the following: when the users weren’t satisfied or were confused the movements of the cursor were shorter, irregular and slow compared to the precise movements of the satisfied people.
This experiment will prove to be very useful to the companies that sell online. At times like this when a lot of people don’t have the time nor the energy to go shopping, so they start shopping on the Internet, having the technology that says what exactly drives away customers and in which areas they are dissatisfied will be seen as a gold mine.
The times when the websites could only provide information are as it seems getting close to an end. If they were seen as dumb and useless they will now be seen as extremely intelligent and even powerful.
The first experiment monitored 65 users who were extremely annoyed by a task. As their frustrations started to get the best of them their cursor movements started to change. The movement speed started to slow down and the distances between the moves got shorter.
The second experiment was based on realizing a fake online shop and monitoring this time more persons, 126 possible shoppers to be precise. The emotions presented by the cursor were 81,7% accurate.
The third and final experiment included an online tool difficult to manage while searching for products. The verbalization of the customer’s feelings helped tell not only the emotions they felt but also the level of the felt emotion.
Jenkins, the person who conducted the study said that the main reason he did this is because a lot of companies lose customers because they don’t know what drove them away. Now, with the help of this new technology a lot of businesses will be able to flourish. He also wants to develop a similar technology but this time for the mobile users.
The next time you will find yourself online shopping and you will not be satisfied remember that your cursor will be able to read your emotions and something will be done to keep you as their customer.