Keeping track with Facebook’s Periscope app? If you are, you might have noticed that it hit the 10 million user jackpot after only 4 months. But Facebook doesn’t necessarily want you to look at how many people it attracted.
Facebook wants you to look at the content that is being streamed every day, and it is nothing that we could call short or small. The amount of streaming data that occurs on Periscope in one day amounts to about 40 years.
But that is not the entire content that is being viewed. Videos which are being looked at via browsers are not included in the over 350,000 hours of videos streamed every day. The service is still working on how to improve Time Watched more effectively, but we need to stick to these numbers for now.
The company declared in a blog post that “optimizing for DAU/MAU doesn’t properly motivate their team to create a product that people love”. This shows great promise as to how important employees and customers are viewed. The company is very aware that in order to have a good result, their employees must be happy and empathize with the people who are using the app.
Periscope’s cofounder and CEO, Kayvon Beykpour, discussed the company’s growth so far in a Q&A. Among the things he revealed there are a few interesting details. First of all, Periscope registered 1 million users after the first 10 days. Secondly, the entire management is being conducted by only 23 full-time employees. Talk about being good at your job.
Twitter is actually helping Periscope rise, having “thrown an incredible amount of resources at it” as Beykpour has stated. He is very thankful to Twitter for their support and hopes that their partnership will continue to flourish as it did until now.
Beykpour also stated that they have no interest in advertising the product. This might be because the app is still in its youth and word of mouth practically does the job for them. It is quite probable that they will start advertising after they will have reached a constant number of users for a few good months in a row.
There are also a few issues that the company is not unaware of. In the Q&A, Beykpour shared that they have some ideas about reducing spam and abuse, adding a fast-forward button in replays so that you can watch your favorite moments more effectively and there is also al landscape viewing mode on its way.
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