Ocado, a British online grocer, said it anticipate to experience continuous growing sales ahead of the entire online grocer market. Even though the competition in this industry is known to be very tight due to the fact that rivals usually cut product prices every now and then, Ocado is still very confident that it will take the lead in the industry sooner or later.
The company is known for not making an annual pretax profit ever since it was founded in the year 2000. However, analysts are one of more or less 11.5 million pounds or $18 million for the year just ended – fiscal year of 2013 to 2014.
On Thursday, the company reported slightly slower growth of sales for the fourth quarter of the year. It also reported a lower average order size. This is all because the competition in this industry has intensified since then. Despite the slow growth of sales for this quarter and despite the intensified competition, Ocado is still firm to its anticipation that its growing sales, though slow, will continue until next year.