The N Brown Group, which lists brands like Marisota, Jacamo, and SimplyBe, has increased shares of 5.2% on the London Stock Exchange. In October, the retailer warned a full-year profit that is lower, including a revenue falling 2.3% during the third quarter.
N Brown, which is based in Manchester, said it has recovered in October and November, along with a 1.5% and 3.0% increase in revenue respectively. It was helped by an overhaul in its operations as well as the July’s re-launch of its JD Williams brand.
According to analysts from Shore Capital the reassuring sales trends reflect a recovery in the sales of conventional winter apparel, along with sturdier sales of boots and coats amongst others.
A number of large British clothing retailers such as the SuperGroup PLC and Next PLC have reduced their full-year profit estimates in the recent weeks, considering the warm autumn weather retained scarves and coats on the shelves.
Online sales represent nearly 58% of the company’s home shopping sales, while the group continually shifts in marketing activities online.
N Brown’s shares jumped 3.9% at 340.22 pence. Up until Tuesday’s close, company stock has dropped 39% this year, prizing the company at 927.1 million pounds.