Lumosity paid $2 million to FTC for lying about the effects of their products on the human brain.
Lumosity claimed to have worked with more than 100 researchers from around the world, in order to create the 50 games that were allegedly going to improve your brain. The company also claimed to have tested their products on 4,715 people, with incredible results.
When the Federal Trade Comission investigated the games, they discovered that the games had no effect on the brain, as promised by the company. Lumosity is a research company that focuses on brain training and is based in San Francisco, California. The games developed by Lumosity promised to improve the memory, the processing speed, the attention, the flexibility and the problem solving. The Lumos Labs were founded in 2005 and by 2015, the company had more than 70 million fans worldwide.
The settlement between the Lumos Labs and the FTC was reduced from $50 million to only $2million. The commission found out that the company was promising to protect people from dementia, memory loss and even Alzheimer’s, without having any scientific background behind their statements. Also, the studies shown on their website have used very small groups and the way the studies were handled are nowhere to be found.
Another company that was caught making false statements was Focus Education. The products of the Focus Education claimed to help with the attention disorders. As millions of parents have children that struggle every day with ADHD, the product was sold worldwide and it brought the company $4,5 million in just a year.
The Jungle Rangers game promised to improve memory, clear distractions, develop better focus and help absorb information faster. The game came with a dashboard for the parents, through which the parents could monitor the progress their child was making. The game had a storyline easy to catch the attention of the kids, with a junior cadet trying to enter a titular group. The game introduced an enemy as well, the evil doctor Bearhead. In order to defeat Bearhead and to enter the popular group, the player had to play a series of games. The game was said to focus on pattern recognition, memory and reflexes.
The biggest issue is that more and more companies tend to falsely advertise their products and as the problems they swear you’ll no longer have are extremely common, people usually don’t think twice before buying them. These products say you‘ll have a better memory, that you’ll be more smart and that your attention problems will disappear. They usually address to very old or very young persons.
AS Lumosity paid $2 million to FTC for lying about the effects of their products, more companies that sell these kinds of products will be further investigated by the commission.
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