It seems like Facebook’s News Feed is changing again. The social network is keen on offering its users the best social media experience out there. And for this purpose, they thought of a new way of altering the way in which news is displayed on the platform’s home page.
Facebook’s news feed is changing again, and this time, the company’s engineers are trying to devise an algorithm that will bring only the relevant posts into the spotlight. Zuckerberg’s company is now focusing on the time that users are spending on certain pages, and not on what they click.
The longer you spend on a site, the more the chances you are going to see it pop in your News Feed more often. This eliminates the click baits designed to lure users to click on certain articles, pages, posts that prove to be irrelevant.
Thus, click bait posts will slowly, but surely be eliminated from the News Feed, and relevant posts will come in focus more often. According to Facebook representatives:
“[The update] only factors in the time people spend reading an article, regardless of whether that time is spent reading an Instant Article or an article in the mobile web browser.”
Furthermore, Facebook has made a goal out of reducing the incidence of posts that originate from the same source. They want to do this so that the News Feed would look better, and the users will benefit from an improved experience.
Moreover, Facebook is trying to rid the News Feed from all the articles and posts that are making the users waste their time. For this extent, they are looking at the way in which Facebook users are interacting with certain posts.
For example, if a person clicks on an article and then returns to Facebook immediately it means that the post in question was not relevant, and they will decrease the amounts of times the users will see new posts from that page on his or her News Feed.
Also, by doing this, the company is focusing more on advertisers and publishers. Now that every publisher has access to Instant Articles, Facebook is trying to convince more and more publishers to use the application.
But it sounds easier than it is. There are over 900 million active users every month, meaning that fine tuning such an intense accessed platform is a major task. But that’s not going to stand in their way, Facebook’s Newsfeed is changing again, and the users will only see relevant content on their Home Page.
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