Ever wondered what are the perks of being lazy? Well, everyone seems to thinks that being lazy just won’t do. But Domino actually managed to take advantage of laziness and came up with an unusual gizmo. Domino’s Push-to-Pizza button is the new gadget, set to launch very soon, is the kind of tool you need for that lazy week-end you’re planning for week.
How does it work? Simple, push the button and the pizza magically appears. Well, it’s a little more complicated than that. The device is designed to look like a miniature pizza box, which bear the marking of Domino. Inside it there’s a big round button. But the box on itself isn’t enough to get your order started.
To be actually to order a pizza from Domino’s, you have do a couple of stuff. First of all, you must have smartphone. Second, you must download the Domino’s application from the mobile store. And last, but not least, you must fill in blanks in the applications with your contact data. Before ordering the pizza, you must give your name, your address and a phone number. After finishing this step, you must use your phone’s Bluetooth in order to pair with the device itself. Once you fill in the blanks and specify your favorite type of pizza, you can go ahead and push the big round the button and, presto! Instant delivered pizza without actually going through the order page every time.
The device’s real name is “The Easy Order” and is set to launch, starting in December. A virtual button is also available on the only store, which actually can do the same thing as the physical device. According to Domino’s marketing director, prompted by their new initiative, pizza fans went ahead and downloaded the application on mass.
According to early estimates, it would seem that the app has been downloaded 10 million times. And the online sales seem to have spikes by 75 percent after the announcement. This is but the first phase of the program. The second phase is scheduled to star in February 2016, if the first phase is deemed a success in term of customer’s feedback.
We, as pizza fans, are thrilled by Domino’s initiative to give a helping hand to those who are suffering from pizza withdrawal, but are too lazy to press a lot of buttons in order to place an online order. So, let’s go ahead and buy some more pizza.