On Monday, the chicken chain Chick-fil-A added a new, protein-rich grill sandwich to its breakfast menu. The Egg White Grill is designed to be to the liking of health-concerned customers with a busy schedule.
It is the first time in six years the Atlanta-based restaurant chain rolls out a breakfast item.
According to the company, the new protein-rich sandwich contains grilled chicken breast, two healthy English muffins, toast cheese and grilled egg white. According to the nutritional information, the new 300-calorie breakfast option contains 25 grams of protein.
The company promises that the new sandwich will keep hunger at bay for longer than traditional sandwiches.
In a recent statement, Chick-fil-A said that the new menu option is part of a larger initiative to keep guests interested through innovation. The firm added that it had tested the new breakfast item on markets across several states before launching it.
Reportedly the new sandwich was well-received by customers in the comapny’s busiest locations including Manhattan. The chain said that the new food is a great way to keep health-concerned customers in search for a on-the-go breakfast satisfied.
According to a recent report, the breakfast business has gained steam in recent years as it has grown over 60 percent since 2011. And Chick-fil-A is now the only restaurant chain to introduce grilled chicken in a breakfast menu.
The first time the company introduced a breakfast item was in 1986 when it rolled out the Chicken Biscuit. On Monday, the company quietly discontinued the tremendously popular spicy version of the Chicken biscuit which prompted a Twitter user to deem the day a „sad day for America.”
Apparently, the menu was overcrowded and needed to make room to the new sandwich. Yet Chick-fil-A fans are disgruntled. Some of them called for a boycott until the delicious biscuit is restored while others demand that the person who took the decision to discontinue it to be brought to trial.
If it’s any consolation, the company boosted the size of the Greek Yogurt Parfait to 5.5 oz. The larger parfait now sells for $2.95 and has 12 gr of protein. Furthermore, a new dipping sauce landed on the menu – the Sweet & Spicy Sriracha sauce, and three older sauces saw their recipes improved.
The new Egg White Grill will start at $3.35.
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