According to sources from the Financial Times, Apple Music already surpassed 10 million subscribers. This comes as a surprise, because in October the service had just 6.5 million paying subscribers. Considering the fact that the stream service was only launched half a year ago, the numbers are impressive. Spotify, that is now the biggest streaming music service in the world, took 6 years to reach 10 million subscribers. Spotify now has 20 million subscribers and 75 million listeners.
Apple Music is a music streaming service that was developed by the Apple company. Apple Music includes the Beats 1 radio station, the Connect platform and Radio. The stream service can be controlled with Siri commands and it provides recommendations based on what the user is listening to. The service was launched in at the end of June 2015 and was free for the first three months. You can also use a family plan, that allows you and your family to access the service for less money. When it was launched, the service received mixed reviews. Its smart functions were highly appraised though.
Apple’s officials have not confirmed or denied the numbers yet. On its first day, Apple Music was launched in approximately 100 countries. On the other hand, Spotify was launched in the United States only after three years after it was launched. Also, for the people who bought an iOS device in the recent months, ignoring the music stream service was hard to do, as the sign up offers pop up often.
The fast rise of Apple Music could also be because of the Taylor Swift controversy. When she decided to write an open letter to Apple in order to complain of why the musicians weren’t properly paid by the music stream, Apple Music was brought into the attention of many people. And when Apple decided to change its policy after Taylor Swift publicly questioned it, Apple Music only gained more points. Taylor Swift even made a deal with Apple, which filmed and launched Swift’s concert movie in December.
The music service can be accessed for only $10 a month, which is a good and affordable price. As the subscribers of Apple Music will continue to grow, its rivals, especially Spotify should be aware that their reign could be endangered. Apple Music already surpassed 10 million subscribers, and the experts say that by next year, Apple Music will most probably be the largest music streaming service in the world.
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