Apple Dominated this Holiday’s Sales

Apple dominated this holiday’s sales with its phablet, according to a report done by Flurry. The term phablet is the combination between a phone and a tablet, and during the Christmas week, its sales grew with 27%, an impressive number when compared to the 4% sales in 2013. The iPhone 6s Plus, which is Apple’s latest phablet, accounted for 12% of the Apple devices sold during the week that led to Christmas .

Flurry Insights from Yahoo has a platform that tracks down 780,000 apps, in order to always see who is on top. Taking a look at these Christmas sale can show us which products are growing stronger on the market and which are currently losing. This year, Apple was on top, followed by Samsung and Nokia.

According to Flurry, 2015 will be known as the year the small phones died. During last week, consumers appeared to opt more for phablets that for other, smaller phones. When it comes to Blackberries, which have a screen smaller than 3,5 inches, they are expected to slowly disappear from the market. Apple introduced its first phablet in 2014, and now, the recent device is starting to overshadow Apple’s phones and tablets of medium sizes.

Although Apple won the first spot, as it was expected, a 2% decrease has been registered. Apple went from last year’s 51,3% to a 49,1% market share.

Samsung didn’t do that bad this year either. With the help of Samsung Galaxy Note and other phablets, the phablets managed to sell more than half among the Android devices. Samsung increased its sales this year as well with 3%, going from 17,7%  last year to 19,8% in 2015.  New popular devices released by Samsung this year like Galaxy S6 and Galaxy Grand Prime also helped the number increase.

Microsoft’s Nokia, who was situated on the third place also lost market shares, going from last year’s 5,8% to only 2% in 2015. On the fourth and fifth place were LG and Xiaomi, while Sony was nowhere to be found. This was the first time that Xiaomi entered the chart, with 1,5% activations during the Christmas week. Flurry suggests that it might not be the Chinese people that bought Xiaomi devices last week, mainly because the Christmas is not the holiday with the biggest gifting registered in China.

During the holidays, the largest number of app installations is registered, mainly because this is a time when a lot of people receive new phones and related devices. This Christmas eve, the app installations rose with 120% .

As Apple dominated this holiday’s sales, we wonder if the next year will be Apple’s year as well.

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